OK, so the BRITS could do with another shake-up, agreed? Right, so let’s not waste a second. First up, it’s time for a new presenter. James Corden has done a decent enough job for the past couple of years, bless him, but as we saw the other night with the fiasco over Adele’s thank-you speech, we need to hire someone a bit tougher.
Someone who could have stood up to those nitwit producers, screeching in his ear to cut her short so they could go to the stupid news.
Or, better still, someone who’d have waded in and cut her just as short as Corden did, but who wouldn’t have been so apologetic and wussy about it. (“Yeah, yeah, you want to thank the world and its bleeding wife, we get the picture, dear. Look, nobody cares, OK? Off you pop, there’s a love. We want to hear Damon Albarn doing some of his nice shouting . . .”)
Me, I’d suggest either Jeremy Paxman (“Come on, come on, we haven’t got all day . . .”) or Ann Robinson (“And people actually like your music, do they . . ?)
Either of those would do a spectacularly brilliant, blisteringly rude job – turning what’s become a blandly predictable corporate ceremony into something way more watchable.
Really, though, the fuss about Adele’s curtailed speech has kind of missed the point. Whatever she was planning to say, let’s be honest, it would have been pretty blinking dull. All acceptance speeches are.
So the biggest shake-up I’d suggest would be to hack down every winner’s allotted thank-you time to a Twitter-inspired minimum. If you happen to have won one of those tacky fairground skittles that passes for a BRIT award these days, you’re allowed the equivalent of 140 characters – and no more – to say what you feel you need to say. Exceed this by so much as a single character and your microphone immediately cuts out.
And a trap door sends you plunging into the Thames.
And a shark eats you (optional).
Come on, 140 characters is plenty. It’s enough to say: “Thanks to everyone who’s bought my perfectly OK album and made me famous for a bit, plus various dull record company bods, all called Simon.”
In fact, better still, scrap the speeches altogether. If they really want to thank the dull record company bods, thank them in person, one by one, in the weeks and months ahead. It’s not as if your average pop star doesn’t have enough time. They’re recording, what, one album every couple of years? That takes about an hour. Or maybe 75 minutes, tops. And don’t say, ooh, but they have to do retakes, overdubs, etc. Course they don’t. If they’re so talented that we’re swamping them with awards, they ought to be able to stroll into the studio late one morning, record this magnificent album of theirs, and be out of there well before lunchtime. By my calculations, this leaves them with one year, 364 days, and 22 and three-quarter hours spare to go around saying thank you to the Simons.
(Oh, minus the gigging time, I suppose. And promotional nonsense, Knock off maybe 60 days for all that guff. But still. What a doddle.)
And thanking us, the fans? Seriously, don’t bother, there’s no need. I’m sure it’s meant well, and I’m sure you’re awfully grateful to people for buying your lovely tunes, but even if you dismissed us a bunch of gullible planks with zero taste, it really wouldn’t influence my attitude to you music. Not a bit.
I don’t expect your thanks, any more than I expect Mr Heinz to pop round and thank me every time I eat his beans. I’m not that needy.
If I happen to like some pop person’s noise, I’ll spend my money it. And when I grow bored with it, which I can guarantee I will, I’ll stop playing it. If it’s on a CD, I’ll hang it in the garden, along with the complete works of Dido, Craig David and Toploader, to scare off the birds.
* Mike Ward is the TV Critic of the Daily Star and the TV Editor of the Daily Express Saturday magazine. You can hear him on talkSPORT every Monday at 3.15pm with Hawksbee & Jacobs and every Thursday at midnight with Andy Goldstein.